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SLCS’s SSPHP came to an end
2014-09-14 21:01:12   From:   Comment:0 Clicked:

SLCS’s SSPHP(Summer Social Practice in Henan Province) came to a complete end. From July 2nd to 8th, eight students under the guidance of Prof Zhao Yanming from Specialty of Communication, traveled through Henan province to do the social practice of “Knowing and Doing in the Central Plains”.

During the seven days in Henan, the practice group had been to Xuchang, Pingdingshan, and Luoyang. They visited Wenfeng Pagoda, Xiangshan Temple, Lu Mountain Buddha, Fengxue Temple, Shaolin Temple, Longmen Grotto and Baima Temple and did research by seeing and experiencing from their own view, interviewing and communicating with other visitors and concerning people. Their aim was to inspect the traditional sights in Central Plains and the present situation from the perspective of cultural communication.

The group found out that there were quite a lot of sights with rich cultural values and poor communicating strategies. Fengxue Temple, for example, with its complete and valuable buildings dating from North Wei Dynasty to Song Dynasty, was hidden deep in the mountains due to inconvenient transportation. Historical sites like Fengxue Temple publicize themselves through public praise lacking in customer experiencing, feedback and acceptance and thus leading to poor efficient communication. They are in an embarrassing situation in which they hold the key to a precious deposit but lack the ability to open it. So they are still relatively closed and require proper exploration desperately.

In Shaolin Temple, however, they saw crowds of tourists from both China and overseas. One possible answer to this comparison is that Shaolin Temple has taken advantage of current media such as Wechat and so on. Without communication strategies, it is hard to see the famous Shaolin Temple as is today.

The group concluded from the experiences that it is most important for traditional cultural sites to broadcast themselves with the help of contemporary communication strategies. In brief, they should convert from unidirectional and extensive “announcement” to multidirectional and probing “communication”.

Compared with other ways, tourism communication is more likely to attract people. And because the sites are often historical and culture-contented, it is most likely to offer people with authentic and first-hand cultural information and make known to more people the very extensive and profound part of Central Plains’ culture. Thus tourism communication should be emphasized and probed to impel the development of traditional Chinese culture.

One character for Central Plains’ tourism is that they are often religious or more or less connected to religion. For the setting, they often have beautiful and fragile backgrounds such as mountains. Shaolin Temple is in Mount Shaoshi, whereas Lushan Huge Buddha is under Mount Yao. These sites are supposed to receive pious people while dishonest merchants often block their ways. Besides, quite a number of monks and staff have limited their responsibility into a much too narrow scope and refuse to do anything more than keeping order or chanting. Funds are necessary to exploit and develop those possible cultural sites; nonetheless, much more attention should be given to improve the existent communication means and to enhance a sense of duty of those staff members.

The group is going to explore ways and means to help improve current situation.

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